Re-cycling on the go!
bin there, done that...Yesterday I launched a new project between Coca-Cola Great Britain and Southampton City Council as part of a strategic recycling initiative by the company which will mean the installation of fifty new recycling bins in Southampton city centre.
The ‘Recycle Zone’ partnership will make it easier for residents to recycle bottles and cans when they are out and about.There are 15 stainless steel bins for recycling and 35 black ones that are dual – one side for recycling and the other for general litter.
Coca-Cola has chosen Southampton City Council as the first local authority to host a city-centre Recycle Zone. This builds on the work the company has been leading across the country over the past year in partnership with Waste & Resources Action Programme (WRAP) to launch Recycle Zones in shopping centres, theme parks, transport hubs and universities.
There are currently 21 other live Recycle Zones which to date have collected some 20 tonnes of material for recycling, with a further 59 Zones planned by the end of 2011.
Southampton City centre will have 15 double stainless steel bins, liveried with the phrase ‘Keep it Going. Recycle’ with a further 35 dual recycling and litter bins located in parks and other central locations in the city.
All the new recycling bins are stylish in design and will be branded with Southampton City Council and Coca-Cola logos alongside information designed to inspire people to recycle more often.
Southampton City Council’s waste management team have also been provided with a branded collection vehicle to help with the specific collection and maintenance of the bins.
The launch of the Recycle Zone will be supported by a bespoke advertising campaign across the city, with outdoor, print and digital media all being used to encourage Southampton’s residents and visitors to make use of the facilities.
In addition, a new national ‘Keep it Going. Recycle’ campaign shows how recycling drinks bottles and cans can make a major difference to the environment by cutting the carbon footprint of a packaged drink by over a half. The campaign continues the work Coca-Cola undertook last year in partnership with the Carbon Trust which showed that packaging accounts for the largest proportion of a drink’s carbon footprint, underlining the importance for the business of using more recycled material in bottles and cans and of helping to increase consumer recycling levels.
The launch of the new Recycle Zone and ad campaign are just a couple of the steps in Coca-Cola’s journey to help consumers do more to reduce their impact on the environment. Despite the difficult economic conditions, research indicates that consumers are still concerned about ‘green’ issues, with recycling being the most commonly practised ‘green’ lifestyle behaviour.
As a result Southampton City Council and Coca-Cola are working to make it as easy as possible for people to recycle more often within the city. By boosting consumer recycling levels, Coca-Cola will at the same time be increasing the supply of local recyclate and be able to increase the amount of recycled content in its bottles and cans.
This is a fantastic value for money initiative, which will hopefully get more people recycling in the city. We know that in Southampton we need to do all we can to get people to recycle and, particularly, to make it easy for people to recycle and by working with Coca-Cola we can go some way towards achieving this.
I even had support from Robbie Robinson, Chair of Pensioners Forum who said: “This is a great idea, because you can recycle your plastic bottles and drink cans instead of them ending up in the general litter bin. It will help keep the parks and city clean, green and tidy." Praise indeed!
I even had support from Robbie Robinson, Chair of Pensioners Forum who said: “This is a great idea, because you can recycle your plastic bottles and drink cans instead of them ending up in the general litter bin. It will help keep the parks and city clean, green and tidy." Praise indeed!
posted by Matt Dean at 3:21 pm
17 Comments:
Matt Dean - the councillor who voted for fluoridation, is now publicising Coca Cola! No wonder the council's in such a mess. If you didn't encourage kids to buy fizzy drinks, you wouldn't have to force fluoride on the rest of us. Moulton too - who changed his mind on fluoride and is now standing as a Tory candidate in the general election
Dear Anonymous, personally, I think that denying children on our estates good teeth by opposing the addition of fluoride is wrong and that was the majority view of all the political groups on the council.Fluoride seems to be to be a legitimate addative to water in the same way that chlorine is.
To give the debate a sence of perspective, do you oppose the addition of folic acid to bread?
I question whether Matt Dean is truly a real person!
Of course he is existent, I saw him in McDonalds the other day.
For all my faults, which are many and varied, I confess that I don't like McDonalds!!!
How patronising. Matt Dean's comments comparing the addition of folic acide to bread with fluoridation of water shows how poor a grasp he has on major issues. You can chose which bread you eat, but you can't choose your water supply. Get it? Now, Mr Dean, show us the study that you used to convince yourself that fluoridation improves people's teeth, and I will systematically dismantle the argument for you in front of both your readers
It is interesting that people who don’t agree with the authors of blogs often hide behind a cloak of anonymity and couch their comments in personal abuse.
You are wrong about the right to choose when buying bread as it is added to all commercial breads as a statutory requirement - the only way round it as far as I'm aware is to bake your own.
It doesn't matter whether you post on here as anonyomus or not - it's the easiest thing in the world to invent a name if that's what you want. Just call me Fred Bloggs if you like. It's interesting that when councillors are losing the argument, they accuse others of personal abuse, of which there has been none on this thread so far. That's politics Matt - people will disagree with you, ok? To pick up the point about bread, you don't have to eat bread at all but you do have to drink water. Game, set and match - now where is your proof that fluoridation works and doesn't cause other health problems? Remember that without the fizzy drinks you love promoting to the "estates" as you so patronsingly refer to them, it wouldn't even be on the agenda. Still waiting...
Matt
You are right about adding fluoride to the water supply. It has been added to water in the US and other countries for years with few problems. I assume those opposing it will now stop using fluoride toothpaste.
It was good to see someone in authority relying on the facts and not scare stories.
Oh dear another deluded soul who believes the propaganda. Fluoride in toothpaste does work, but you are able to control the dose and apply it directly to the teeth, that's why it makes sense. Putting it in the water supply is nonsense - unless of course Matt can come up with the proof that an earlier poster asked him about
Those with an open mind will know that many communities in the states are trying to get the stuff OUT of their water supply now, and a very recent american dental association report suggests fluoridation has NO effect on dental health. Read and learn here http://www.prnewswire.com/news-releases/jada-study-proves-fluoridation-is-money-down-the-drain-62572357.html
Matt still hasn't said why he's now promoting the very thing (Sugar in fizzy drinks)that causes the cavities in the first place. But he thinks it's ok to play god and act as a part-time health consultant for those poor kids on the "estates".
Stick to things you know something about Matt before spouting off like this in future - I though the tories were all about freedom of choice but on this one thread alone you have certainly managed to disprove that, still we will all remember that at the next election
There really are some green nut jobs that have nothing better to do with their lives, than post pathetic comments on blogs like this.
That’s why I will be voting independent, least they have some sense of right and wrong and not "sell outs".
Yeh, he likes KFC instead.
Owning up time- curry is my take away food of choice!
Presidential candidate Ralph Nadar picked Peter Camejo to be his running mate in the presidential election. Experts say by picking Peter Camejo, Nader is guaranteed to win the vote of Peter Camejo.....
Remember Matt Dean, lying is not good for your heart. Neither is curry or KFC!
How do you keep a republican busy all day?
Put him in a round room & tell him to wait in the corner.
Take this as payback Chicargo boy!
Matt Dean said
You are wrong about the right to choose when buying bread as it (FOLIC ACID) is added to all commercial breads as a statutory requirement - the only way round it as far as I'm aware is to bake your own.
WRONG - a proposal to make it compulsory is being discussed in the papers today
Got any more incorrect information to spread around Matt?
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