Ikea moves a step nearer Southampton

Ikea seem increasingly likely to come to Southampton it would appear.

I have never shopped in the Scandinavian wonder myself but the store seems to be wildly popular with potential customers in the city. The traffic issues seem to be at least partially resolved, the change of site (down to John Prescott) and the promise of inward investment bodes well for a city that Southampton that increasingly has lagged behind some of our near neighbours.

Blogging from Ikea fanatics can be read here and here

I wonder if they realise IKEA embodies the principles of design reform begun by William Morris and John Ruskin, insofar as the company seeks to elevate public taste by providing quality goods at affordable prices, laudable aims in these drab days!

Fingers crossed the development comes off...